enabling her to view her pain with a serene detachment
Thorazine advertisement, 1956.
Psychosomatic Medicine, Vol. 18, No. 1.

THORAZINE can allay the suffering caused by the pain of SEVERE BURSITIS
The ataractic, tranquilizing action of 'Thorazine' can reduce the anguish and suffering associated with bursitis.
'Thorazine' acts not by eliminating the pain, but by altering the patient's reaction -- enabling her to view her pain with a "serene detachment"
... Howell and his associates(1) reported: "Several of [our patients] expressed the feeling that ['Thorazine'] put a curtain between them and their pain,
so that whilst they were aware that the pain existed, they were not upset by it."
Smith Kline & French Laboratories, Philadelphia
1. Howell, T.H.; J.A.P., and Dietrich, M.: Practitioner 173:172.
*T.M. Reg. U.S. Pat. Off. for chlorpromazine, S.K.F.

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