you can even give it to babies and feel good about it
7-Up label, circa 1935:

"Seven times as good"
Seven Up Settles the Stomach
For Hospital or home use.
The added citrates neutralize free acid,
the sugar is inverted... burns clear.
7-Up is more than a mixer... It blends out    
the harsh features. Dispels hang-overs.
Takes the "ouch" out of grouch.
You deserve the original.
That's your assurance.
Seven-Up print advertisement, 1955:

Why we have the youngest customers in the business
This young man is 11 months old -- and he isn't our youngest customer by any means.
For 7-Up is so pure, so wholesome, you can even give it to babies and feel good about it.
Look at the back of a 7-Up bottle. Notice that all our ingredients are listed.
(That isn't required of soft drinks, you know -- but we're proud to do it and
we think you're pleased that we do.)
By the way, Mom, when it comes to toddlers -- if they like to be coaxed to drink their
milk, try this: Add 7-Up to the milk in equal parts, pouring the 7-Up gently into the milk.
It's a wholesome combination -- and it works! Make 7-Up your family drink.
You like it... it likes you!
Avoid imitations served from taps or cup-machines. Seven-Up is sold in bottles only.
Nothing does it like Seven-Up!

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© 2008 Bonkers Institute for Nearly Genuine Research