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7-Up label, circa 1935: "Seven times as good" 7UP LITHIATED LEMON SODA Seven Up Settles the Stomach For Hospital or home use. The added citrates neutralize free acid, the sugar is inverted... burns clear. 7-Up is more than a mixer... It blends out the harsh features. Dispels hang-overs. Takes the "ouch" out of grouch. Slenderizing You deserve the original. That's your assurance. |
Seven-Up print advertisement, 1955: Why we have the youngest customers in the business This young man is 11 months old -- and he isn't our youngest customer by any means. For 7-Up is so pure, so wholesome, you can even give it to babies and feel good about it. Look at the back of a 7-Up bottle. Notice that all our ingredients are listed. (That isn't required of soft drinks, you know -- but we're proud to do it and we think you're pleased that we do.) By the way, Mom, when it comes to toddlers -- if they like to be coaxed to drink their milk, try this: Add 7-Up to the milk in equal parts, pouring the 7-Up gently into the milk. It's a wholesome combination -- and it works! Make 7-Up your family drink. You like it... it likes you! Avoid imitations served from taps or cup-machines. Seven-Up is sold in bottles only. Nothing does it like Seven-Up! |