paranoia often extends to a suspicion of the very medication that is intended to help
Prolixin advertisement, 1981.
Hospital & Community Psychiatry, Vol. 32, No. 5.

Because your schizophrenic patients are not all from the same mold... there is a form of Prolixin® (Fluphenazine) to suit virutally every clinical need
Some may be eager participants in their therapy ~ These patients, of course, are usually the easiest to treat. Since they can generally be relied on to take oral medication regularly, you can prescribe Prolixin® Tablets (Fluphenazine Hydrochloride Tablets USP) with confidence.
Some may deny their illness ~ Ideal for these patients is long-acting Prolixin Decanoate® (Fluphenazine Decanoate Injection); with a single injection given as infrequently as once a month, they will not have to be reminded every day of the illness they reject so strongly.
Some may absorb oral medication poorly ~ Here again, Prolixin Decanoate can be highly useful by obviating the occasionally encountered problem of poor absorption of oral neuroleptics.
Some may be simply unreliable ~ For unreliable patients who sometimes "cheek" or "pouch" tablets and capsules, Prolixin® Elixir (Fluphenazine Hydrochloride Elixir USP) can help immeasurably. Unreliable outpatients can best benefit from periodic injections of Prolixin Decanoate.
Some are overtly paranoid ~ and the paranoia often extends to a suspicion of the very medication that is intended to help. Here again, Prolixin Decanoate provides an assured delivery mechanism. Lengthy interval between doses is also a plus for such patients.
Some are acutely ill and agitated ~ Short-acting Prolixin® Injection (Fluphenazine Hydrochloride Injection USP) offers a method of treating these patients immediately with relatively rapid results.
PROLIXIN® Fluphenazine Specific for schizophrenia ~ specifically for the differences among schizophrenics.
See next page for brief summaries.
SQUIBB® 'The Priceless ingredient of every product is the honor and integrity of its maker.'       © 1981 E. R. Squibb & Sons, Inc.

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