the practical dosage form for any patient who resists
Smith Kline & French Thorazine-Stelazine-Compazine ad, 1962.
Mental Hospitals, Vol.13, No. 3.

Warning! Mental patients are notorious drug evaders*
Many mental patients "cheek" or hide their tablets and then dispose of them.
Unless this practice is stopped, they deprive themselves of opportunities
for improvement or remission... deceive their doctors into thinking that their
drugs have failed... and impose a needless drain on their hosptial's finances.
When drug evaders jeopardize the effectiveness of your treatment program --
THORAZINE® brand of chlorpromazine
STELAZINE® brand of trifluoperazine
COMPAZINE® brand of prochlorperazine
Liquid Concentrate is the practical dosage form for any patient who resists
the usual forms of oral medication. It can easily be mixed with other liquids
or semisolid foods to assure ingestion of the drug.
*According to Goldman, from 25% to 40% of hospitalized mental patients attempt to
evade oral medication. (In Trifluoperazine: Clinical and Pharmaceutical Aspects,
Philadelphia, Lea & Febiger, 1958, p. 74.)
**For hospital use
SK&F     Smith Kline & French Laboratories, Philadelphia
leaders in psychopharmaceutical research

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