How can this shrew be tamed? Some may suggest that you prescribe a tranquilizer or antidepressant.
Doriden sleeping pill advertisement, 1969.
JAMA: The Journal of the American Medical Association, Vol. 207, No. 10, pp. 1942-1944.

A sleeping pill for night squawks
She has insomnia... so he's awake. Restless and irritable, she growls at her husband. How can this shrew be tamed?
Some may suggest that you prescribe a tranquilizer or antidepressant during daytime and evening.
But Doriden is taken at bedtime only. That means less risk of daytime drowsiness -- she gets the most out of her waking hours.
Even when tranquilizers are needed during the day, Doriden can still help her through the night if insomnia persists.
With Doriden, "morning hangover" is rare. And Doriden is usually well tolerated -- even by aged, chronically ill, or hospitalized
patients. No wonder Doriden is the most widely prescribed nonbarbiturate sedative. Please turn page for prescribing information.
Doriden® (glutethimide)
Physical and Psychological Dependence: Physical and psychological dependence have occurred. Prescribe cautiously for patients
known to take excessive quantities of drugs. Limit repeated prescriptions without adequate medical supervision. Withdrawal symptoms
include nausea, abdominal discomfort, tremors, convulsions, and delirium. Newborn infants of mothers dependent on glutethimide may
also exhibit withdrawal symptoms. In the presence of dependence, dosage should be reduced gradually.
Consult complete literature before prescribing.   ~   CIBA Pharmaceutical Company, Summit, N.J.

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